Imagine being able to only advertise your business to the people interested in your products and services and whom live in your area.
This is exactly the opportunity the facebook advertising platform has opened up for Australian small businesses.
Along with basic demographic data such as age, gender and location being offered up by each facebook user, facebook is also collecting much more detailed information such as hobbies, interests, marital status, language and sexual preferences.
In short, we now have the ability to place a specific advert on the facebook page belonging to users who meet a very specific list of demographic criteria that you want to target. These can include:
> Country, State & City
> Hobbies & Interests
> Marital Status & Sexual Preferences
pay by click or by ad view
Facebook advertising is conducted on a PPC (pay-per-click) or CPM (cost-per-impression) basis.
This means that you only pay when either your ad is shown (CPM) or clicked on by a potential customer (CPC)
You can control the daily budget and many of the other levers that control cost, targeting and messaging.