Resolve DigitalResolve Digital

SEO is Dead!

traditional SEO is dead; it’s time to move on

Here’s the cold hard truth about SEO in 2014. If your SEO efforts have flatlined, the time for mourning and wondering is most certainly over. Google has changed, the rules have changed and the game has changed forever. It’s done.

However, what has sent so many clients and SEO agencies into crisis control, has also given rise to chance to leverage the greatest SEO opportunity in many years. Traditional SEO has become increasingly more difficult, more expensive, less dependable and far less predictable. The reality of today’s penalty rich search environment is that an entire business can sink from a single bad link or offending page. Clients are afraid, agencies are afraid, your favourite SEO expert is afraid.

And I completely understand why.

To clarify however, this is not to say that it’s any harder claim an enviable position on Google, in fact, in many cases it’s actually easier. Google is responding quicker than ever, and often a site just needs a handful of links to drive a domain to the top.

So the problem isn’t rankings, that’s the easy part…

Today’s challenge is the extremely fine line between being aggressive enough to secure a top ranking, and getting a site tanked by going a step too far. The industry is paralyzed by fear of making the fatal “overstep”.  Unfortunately, for many the damage was already done long ago.

My name is Andrew Dalton and SEO has been putting food on my table for the past 13 years. Even I admit that up until the dramatic changes introduced by Google in recent years, my SEO service was on autopilot. It worked, it was “white hat”, and clients we’re happy. If it ain’t broke why fix it huh? Well eventually it did break and for clients, agencies and SEO specialists everywhere, it was panic while they frantically tried to pick up the pieces.

 

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The hard truth is, SEO has changed more in the last 12-months, than collectively over the past 12 years. 

Needless to say, the traditional approach to SEO just stopped being effective and ironically, in many cases would actually send the rankings of many websites over the cliff never to be seen again.

Interestingly though, I still see most SEO agencies are clasping to the “good ol’ days”, and with cowboy hat in hand, are riding the ship to straight to the bottom with their clients is tow.

My business had to adapt to survive. Will yours? 

I admit it wasn’t easy; I had to re-invent my whole approach to SEO to ensure that it would not only be highly effective in this new search landscape, but also diversify the risk of any future changes ever affecting my clients again.

While many of my proven SEO strategies could still be used, they had to be applied in new ways.

The good news is that all my late nights researching, monumental successes and hard lessons are now yours to leverage.

In fact, after hundreds of projects across almost every conceivable industry, consider that I’ve been preparing your SEO campaign for the past 13 years.

the new SEO landscape…

In a post “penguin”, “panda” and “hummingbird” world, Search Engine Optimisation (or SEO) has never been more difficult or breathtakingly simple. To those SEO firms still using traditional or lazy “black hat” techniques, I’m sure their agencies and clients are struggling to keep up. But for those (like us) who believe SEO is about leveraging a diverse range of channels with relevant and quality content, it’s never been easier to push clients past the cowboys and into prime Google real estate.

If you’re looking for a truly effective search marketing campaign that will not only deliver measurable returns but will do so in the short, medium and long term, get in touch as we would be only so happy to discuss your options.

By Andrew Dalton - G+

 

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Testimonials

If your organisation is looking to engage a true SEO expert whom you can rely on to deliver genuine and measurable results for the long-term, talk to us and let us show you our resolve. Here’s what a few of our clients have to say about us:

Needham

After almost 12 months of watching our site travel backwards in the search results, we engaged Resolve Digital to rescue our rankings before the boom of summer. While quick results were never promised or expected, we saw our site not only start ranking for a variety of new keywords, but into the top 5 of Google results for some of our most critical lead generating search terms. It’s made a noticeable positive impact to our business and I can highly recommend the team at RD.
Paul Needham – Director

Thermomix

We first contracted Andrew Dalton from Resolve Digital in 2011 to help us with a variety of digital marketing projects. Since then we’ve seen our search results climb dramatically, our facebook likes increase 5 fold to 100k and share our great business with hundreds of new Thermomix consultants around the country. Highly Recommended.
Jackie van der Loon – Australian/New Zealand Marketing Manager

McGrath

It’s been a pleasure to leave our competitors behind and watch our rankings pepper the first page of Google like a rash. Our website traffic has increased substantially, enquiries have risen and we’ve been nothing short of pleased with the service from Andrew Dalton along the way.
Colin Reith – Sales Director

Oliver

I have to admit that I wasn’t exactly sure what to expect after we engaged Andrew to help develop our new website and marketing us on Google. The difference before and after however has been a very pleasurable surprise. Our customers love our new site and they certainly have no problems finding us on Google for an impressive list of keywords. I haven’t just noticed more people coming to the website, it’s also meant more orders through the door.
Andrew Oliver – Director