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Choosing the right Perth SEO company

Perth’s Most Progressive SEO Company

It’s strange to think that only 14 years ago, websites were considered a luxury here in Perth and as for search engine optimisation; well let’s just say that it was a tough sell.

For most small businesses, Yellow Pages devoured the lion’s share of their advertising budget and what scraps remained was left was for the small number of Digital Agencies to feed on like mice.  I think we were charging $350/year for SEO back in 2001 and in fact, if my memory serves me well, there was outrage from the sales team when we increased our prices to $400. Nobody would ever pay that we thought.

Oh, how times have changed.

Contrary to popular belief though, Perth wasn’t as far behind as the hype lead us all to believe.

It was burned into my brain that both businesses and Perth SEO companies alike weren’t running a good race when it came to Digital Marketing. Sure countries like the USA got the jump on us but after extensive travelling in later years, I discovered that we actually do punch above our weight. I’m not sure what I was expecting but I do know that I was left disappointed and surprised when I started surfing the web abroad. The quality of their custom web design and SEO was generally very poor across both small and large businesses. The overall quality of work being produced in Perth by many of the Digital Agencies was far superior and represented outstanding value upon reflection. I think those early days set the bar high in many respects and produced some outstanding talent. I still work with some of those original designers, developers and SEO gurus to this very day.

It would be true however to also say that not all web design projects had a fairy tale finish. Production was slow, systems we’re untested and let’s face it, some companies were just damn right shonky. I think it would also be fair to say that Perth SEO companies we’re also a fraction lazy back in the day. Mind you, when entering a few bits of meta-data was all that was required back then to rank, why do any more?



The hard truth is, SEO has changed more in the last 12-months, than collectively over the past 12 years. 

Almost 14 years later and as director of my own Perth SEO Company, I can also tell you with no uncertainty that there is a little more to SEO lately and long gone are the $400 a year days.

The rules of SEO have changes forever. Some say it’s an attempt from Google to deliver better search results and some conspiracy theories suggest that it’s how they try to push more business owners towards paid Google advertising. Personally, I think it’s a mixture of both.

Perth SEO Services

The SEO landscape today is while in some senses beautifully simple, it’s also a minefield of dangers and misinformation. The rules are a matter of opinion and a Google penalty is never too far away for those that push the boundaries. It can be a fine line between being too conservative and getting nowhere and receiving a penalty from doing too much. There certainly is an invisible line in the sand.

My SEO company has had to adapt to survive and while search engine optimisation has never been more competitive and in some cases time consuming, it’s awfully rewarding with the right strategy.

Please don’t hesitate to get in touch if your business needs assistance with your Perth SEO requirements. You can also check out sites like and Google Webmaster Guidelines for more general information from around the web.

By Andrew Dalton - G+


Creative works

If you're embarking on a new web design project for your business, our team have the right experience to deliver you a design that is only of a high creative standard but a business tool that will be simple to manage and fit seamlessly with your brand and online marketing objectives. Here's some of our previous work: