Nothing, Naughty or Ninja?
There has been a lot of noise and confusion about SEO in recent years and I think it’s now pretty safe to say that the game has changed forever. There was Penguin, Panda, Hummingbird and Pigeon; in fact Google can just about start a zoo with the number of updates to their algorithm lately.
But what does it all mean for your website? Well that all depends on what you or your SEO Company has been up to. Chances are, they have either done nothing, been naughty or ninja with your search engine optimisation campaign.
The hard truth is, SEO has changed more in the last 12-months, than collectively over the past 12 years.
If your SEO Company was more Ninja than naughty, your website has likely only benefited from the recent Google updates. Unfortunately playing it safe will get you nowhere but if you’re too aggressive, you risk a penalty. Being an SEO Ninja is about exploring the boundaries of search engine optimisation and occasionally stepping over them with various risk mitigated methods.
So is it still possible top optimise your website for page 1 rankings? Absolutely.
Walking the invisible line
While traditional SEO is dead, as long as there are rules that determine who gets seen and where on Google, search engine optimisation is still very much alive. In fact, many of the original principles of SEO still very much apply, it’s how you apply them that matters most.
The cornerstone of SEO still include all the fundamentals:
- Unique and relevant content
- Logical site structure
- Relevant meta-data
Once the foundation is laid, inbound links are still as critical as ever. Does this mean you head straight to fiverr.com and order 10,000 links? Well no.